Mr. Kunihiko Murai, international personality in music business and best known as the composer of the popular song “Tsubasa-wo-kudasai” (Wishing for Wings), gave a special lecture on the “future of music industry and copyright business” at Keio University's Graduate School of System Design and Management on December 12. Mr. Murai’s talk was based on his long-time experience as a musician as well as a businessperson to manage an international copyright company, initially in Japan and more recently in the US. The following is a summary of his lecture.
The US has long been enjoying its supremacy and prosperity in the economy as well as in music, where the so-called American-style of music may be considered a blend of “melody and harmony” of the European origin and “rhythm” of the African origin, which has become very popular, especially among young people, not only within the US but also everywhere else in the world. Given this historical development, the copyright system which is a product of the Anglo-Saxon culture, has given a solid foundation for music business in the US, Europe and Japan. In fact, these three regions account for as much as 90 percent of total revenue arising from “music copyright” and “neighborhood rights” in the world-wide music industry.
However, the Internet and digital technology are now drastically changing the music industry, just as other industries, throughout the world. Costs of production, reproduction and distribution in music business are substantially reduced due to the IT revolution. As a result, CD sales has rapidly been declining, and traditional record (CD) companies are gradually disappearing. Instead, music downloading seems to be growing steadily, but not fast enough to offset the decline in CD sales. This means that the music industry as a whole will likely be shrinking in the future.
One of the major causes for this shrinkage is illegal downloading, which is taking place everywhere in the world. For example, this year’s most popular download music piece in Japan is a song entitled “Sobani-iruyo” (I am by your side), which has been downloaded about 10 million times, according to official statistics. It is estimated, however, that almost the same number of times it may have been illegally downloaded within Japan and probably twenty times more often outside Japan. If this kind of situation continues, the music industry, as we know it, might not be able to survive in the long run. In the meantime, legal arrangements for copyright protection and the concept of copyright itself may well be reconsidered so as to adapt to the IT revolution.
After Mr. Murai’s talk, participants raised various questions, ranging from “digital impact on the quality of music” to “causes for high costs in Japan’s music business.” Mr. Murai sounded more of a musician than of a businessperson, when he answered the question of how to discover and train good musicians in this IT age by pointing out that “good musicians are good from the beginning, and truly good ones are so outstanding that we can find them rather easily even today.” Hopefully, the increasing quality of music will be significant enough to offset the declining volume in the music industry as a whole.
The December meeting of GLOCOM’s Quarterly Seminar Series (Kenkyu Kyoryoku Iinkai) was held at Ginko Kyokai in Tokyo on December 11(Th), 10:00-noon, where Mr. Yoshinori Yokoyama (social system designer) talked about the “discipline for thoughts to overcome serious challenges of our time.” The moderator was Mr. Keisuke Kamimura, Associate Professor at GLOCOM.
Mr. Yokoyama first summarized his conclusion that clear thinking means “agenda shaping ability and leadership.” In order to acquire such an ability, one has to think naturally without preoccupations and keep seeking a new framework, where the key point is to realize that “I don’t know what I don’t know,” and have boldness and positive mental attitude as necessary personal quality.
Then, he took up a number of issues as examples to illustrate what we don’t know, such as population, food, Japan’s GDP, exports and oil imports, Japan’s defense budget, rare metals and other problems. Furthermore, alternative explanations were offered regarding IT, aging, globalization, the subprime loan problem, Japan’s strengths and weaknesses, etc.
After examining those problems, Mr. Yokoyama presented a framework and methodology for thoughts, or a framework for agenda shaping, consisting of 5 steps with corresponding key words, and explained the systems approach behind such a framework and “social system design” as an application of the systems approach to designing social systems.
He concluded that we must establish a system of managing “super-aging society” and think about key issues on designing such a system. In order to design and realize such a system, we need to create, train and utilize “master social system designers” (about twenty of them) who would help reform Japan’s vertical system of bureaucracy by reorganizing it horizontally on the issue-by-issue basis to serve consumers as end users.
After the presentations, Mr. Kamimura, moderator, led the Q&A session. The first question was about how to cultivate systems thinking and train social system designers, and Mr. Yokoyama responded that training a social designer is quite difficult in reality. He also mentioned the difficulty of simulating a social system by taking up the “special zone” policy, which he said has been a failure. In response to the question of how to impact the society about reforming the vertical system, Mr.Yokoyama replied that the important thing is to construct a society permitting mistakes and focusing on issues that can potentially attract people as well as the quality of leadership to achieve it.
In his closing remark, IUJ President Yotario Kobayashi expressed his wish to utilize Mr. Yokoyama’s ideas in Japanese politics and then thanks the speaker to conclude today’s seminar.
参加会員による討論：Discussion with Participants Q&A 小林国際大学理事長のコメント：Comments by IUJ President Kobayashi
テンプル大・情報発信機構共催シンポ II：TUJ-IUJ Platform Symposium II
Panel: Mr. Stephen Givens, Mr. June Okumura & Mr. Kazuhiko Togo
テーマ：「オバマ新大統領と日本の次期政治リーダー」 パネリスト：東郷和彦（テンプル大学ジャパンキャンパス客員教授） 奥村 準（ユーラシア・グループ参与） スティーブン・ギブンズ（青山学院大学教授） モデレーター：宮尾尊弘（国際大学教授） 主要論点： 以下がパネリストたちの意見の要旨。 1）次期米国のオバマ政権はどのような政権になるか。 まだオバマ政権がどのようなものになるか不明なため、パネリストが今言えるのは、「多少の不安がある」、「大きな問題は生じないのではないか」、「謎であるという以外にない」といった程度にとどまった。 2）民主党政権によるアジア政策（特に対日と対中）がどう変わるか。 パネリストが共通に指摘したのは、オバマ政権のアジェンダとしてはアジアの中でも日本はほとんど取り上げられていないが、今後の米企業保護などの国内政策の展開や主要閣僚の顔ぶれなどによって、日本がどう扱われるかが左右されるとともに、何といっても日本自身が米国および世界にとって何をするかがポイントになるということ。特にオバマ氏がアジェンダとして強調している「2つの戦争、地球環境の問題、金融危機対応」の分野で具体的に何ができるかが問われているとの指摘があった。 3）オバマ政権とうまく協力していくために日本は何をなすべきか。 まず企業レベルで、米系企業を救済するための買収や出資を、すでに日本の金融機関が行っているが、自動車産業についてもその可能性がある。ただしそれらが成功するかどうかは疑問があるが（ギブンズ氏）。オバマ氏一流の話し合い路線で、日本を始め同盟国にグローバル・インフラの形成・強化に対するさらなる協調分担を求めてくると思われるので、それにどう応えるかがポイント（奥村氏）。オバマ氏のアジェンダの中で「地球環境」と「核不拡散」の問題に日本がどこまで貢献できるかが重要で、それとの関連で対北朝鮮政策や安保同盟関係の強化について、日本が国内の政治問題を克服してきちんと対応できるかどうかが大きな課題（東郷氏）。 4）日本を正しい方向に導く次期政治リーダーは誰か。 パネリストに共通した意見として、もっと国内外にアピールできて立場や発言がぶれない国際派のリーダーが必要であるとのこと。ただし具体的には、小泉元首相とその直系のリーダーたちが言及された程度で、日本版オバマ氏の出現にはまだ時間がかかることが示唆された。 その後、参加者からの活発な意見が出たが、まだ新政権の全体像が見えないために自分の主張や印象を述べる程度にとどまった。このテーマはまた来年1月20日の大統領就任式以降にシンポジウムで取り上げて、より意味のある議論を展開したい。 資料：Reference: テンプル大・情報発信機構共催シンポ I：TUJ-IUJ Platform Symposium I 「米大統領選の結果について：The Outcome of the US Elections」 http://glocom.blog59.fc2.com/blog-date-20081107.html
Topic: "New US President & Next Leader in Japanese Politics" Panelists: Prof. Kazuhiko Togo (Temple University Japan) Mr. Jun Okumura (Eurasia Group) Prof. Stephen Givens (Aoyama Gakuin University) Moderator: Prof. Takahiro Miyao (International University of Japan)
Main discussion points: 1) How to characterize new President Obama and his administration? Since there is not yet much information available regarding the Obama administration, the panelists could not say much but “some concerns about the new administration,” “no major problems to be expected” and “still a mystery.” 2) How is Asia Policy (toward Japan and China) likely to change, as Mr. Obama takes office? The three panelists agreed that while Japan, unlike China, is not particularly mentioned in Mr. Obama’s policy agenda, his approach toward Japan will depend partly on who will be his main Cabinet members, and mostly on what Japan will do for the US and the world. Particularly important may be what Japan can contribute in the areas of “the two wars, global warming and the financial crisis” on Mr. Obama’s agenda. 3) What should Japan do to work effectively with the next Obama administration? First, on the private business level, Japanese companies can move in to help out American auto companies, as Japanese financial institutions have already been doing in the financial sector, although there is some doubt about the success of such an attempt (Mr. Givens). The point is how Japan can respond to the request that will most likely be made by Mr. Obama for more burden-sharing to build “global infrastructure” (Mr. Okumura). Crucially important is how much Japan can contribute to the issues of “global warming” and “nuclear nonproliferation,” especially in relation to North Korea and Japan-US security alliance by overcoming political problems within Japan (Mr. Togo). 4) Who should be Japan's next leader for Japan to move forward with the Obama administration? The three panelists agreed that a more domestically and internationally appealing leader with a strong will and a global perspective is urgently needed to steer Japan in the right direction. However, although the names of former Prime Minister Koizumi and a couple of his reformist allies were referred to by the panelists, it appeared that more time would be required to see the emergence of an “Obama” in Japanese politics.
After the panelists’ presentations, a lively discussion took place, where participants mainly expressed their opinions and impressions on an administration yet to be formed. A more meaningful discussion should be made in the next round of the symposium on this topic to be held after Inauguration Day, January 20, 2009.
There was a symposium on "the outcome of the US elections," jointly sponsored by Temple University Japan and International University of Japan-Global Communications Platform at Temple University Azabu Hall on November 6. The panelists were Prof. John Mock (Univ. of Tsukuba), Mr. Alex Brideau (Eurasia Group) and Prof. John Mirikitani (TUJ), moderated by Mr. Robert Dujarric (TUJ). The panel discussion centered around Mr. Barack Obama's personality and the reasons for his election as the next US President. Also discussed by the panelists and participants were Mr. Obama's background as an "internationalist" and his future policy on Asia, especially on Japan. The discussion will continue at the upcoming symposium also jointly sponsored by TUJ and IUJ Platform to be held at IUJ-GLOCOM on November 18.
Mr. Marc Beliveau & Speaker Mr. Daniel Dignard (Delegation Office of Quebec Government in Tokyo) マルク・べりボー氏とダニエル・ディニャール氏（ケベック州政府東京事務所） Speaker Meiji University Professor Yoshikazu Obata: 日本ケベック学界を立ち上げた小畑精和明治大学教授
カナダ・ケベック出身の世界的に有名な「シルク・ドゥ・ソレイユ」が今月初めに、年間を通じて公演できる常設シアターを東京ディズニーリゾートに開設して、 新しいプレイ「ZED」を披露していることが広く報道されている。この機会をとらえて、月例の情報発信セミナー10月会合では、日本とカナダの関係を経済、資源、技術、芸術などの面について、一方では北米NAFTAの視点から、他方ではケベックの視点から取り上げた。日時は、10月21日（火）16：00-18:00、場所は六本木のGLOCOMホール。 まずパート1（英語）では、カナダ・ケベック州東京事務所の経済担当官のダニエル・ディニャール氏（Mr. Daniel Dignard）より、最近の北米NAFTAおよびカナダと日本の経済関係、さらにケベック州の持つ特別の役割と日本との関係についてプレゼンがあった。ディニャール氏は、特にNAFTAがカナダ経済、特にケベック州に対して持つプラスの影響を強調するとともに、日本がカナダとの関係、特にケベックとの関係を緊密にして、科学技術を始め様々な分野で協力することの重要性を指摘した。 それに次ぐパート2（日本語）では、最近「日本ケベック学会」（The Japan Association for Quebec Studies）を立ち上げた小畑精和明治大学教授より、ケベックの文化的・歴史的背景と日本から見たその意義についてのプレゼンがあった。特に小畑教授は、ケベックの文学や舞台芸術などの文化的活動の魅力について熱く語るとともに、日本の研究者や学生の間でケベックに対する興味が高まってきていること、その結果として日本でも新しくケベック学会を立ち上げたことを指摘した。 以上のプレゼン後、フリーなディスカッションが行われ、元カナダ大使やカナダ大使館のメンバーを含む参加者から多くの興味深い質問やコメントが出された。特に、ケベックでフランス語が使用されていることのプラス面とマイナス面などが取り上げられた。いずれにしても、カナダ・ケベックと日本との関係をより緊密にすることで両方が利益を受ける分野が、文化・社会からビジネス・技術に至るまで多くあることを認識させられるセミナーであった。 参考： 「日本・ケベック情報」ブログ： http://japanquebec.blog76.fc2.com/
Platform Seminar (10/21): Canada, Quebec and Japan It is widely reported that Cirque du Soleil, world-renowned performing art group from Quebec, Canada, opened a permanent venue in Tokyo Disney Resort earlier this month. In order to commemorate this special development, the October meeting of the Global Communications Platform seminar series was held, focusing on the relationship between Japan and Canada in a broader context of North America as well as in a well-focused context of Japan-Quebec relations, at GLOCOM Hall on 10/21(Tue) 4-6pm.
The first speaker was Mr. Daniel Dignard, Director of Economic Services, Delegation Office of Quebec Government in Tokyo, who gave a talk in English about economic relations between Japan and Canada with reference to NAFTA on one hand and Quebec on the other. Mr. Dignard emphasized the positive effect of NAFTA on Canada, especially on Quebec, and suggested a number of areas, such as science and technology cooperation, where Japan can benefit from a closer relationship with Canada in general and Quebec in particular.
The second speaker was Prof. Yoshikazu Obata (Meiji University), who has just launched a new Association for Quebec Studies in Japan, and explained in Japanese about the cultural and histrocial background of Quebec and its significance from the viewpoint of Japan. Prof. Obata vividly described the attractiveness of the Quebec literature, performing arts, and other cultural activities, and pointed out an increasing interest in Quebec on the part of many Japanese scholars and students, leading to his inititative in launching a new association for Quebec studies.
After the presentations, a free discussion took place, and many interesting questions and commments were given by participants including a former ambassador to Canada, and a representative from the Canadian Embassy in Tokyo. In particular, some merits and demerits of using French as the main language in Quebec were discussed. At any rate, there seem to be a lot of good opportunities for Canada, Quebec and Japan to develop mutually beneficial relations in various fields, from culture and society to business and technology. Reference: Japan-Quebec Blog: http://japanquebec.blog76.fc2.com/
On October 1, “New JICA” was launched to consolidate much of Japan’s ODA, including technical assistance, soft loans and grant aid, by merging old JICA and JBIC (Japan Bank for International Cooperation). The president of New JICA, Sadako Ogata, gave a talk on her new mission and approach at the FCCJ professional luncheon meeting on October 2. The following is a summary of Ms. Ogata’s presentation.
As we all know, globalization means that various problems like global warming, climate change, food and energy crises, etc. are interlinking with each other on the global scale. New JICA is intended to respond to those interlinking problems in terms of development assistance by coordinating Japan’s technical assistance, soft loans, grant aid, etc. for urgent needs as well as long-term development in the world. In other words, both hard and soft components of the nation’s development assistance should be put together to obtain best results.
One special soft component is a new research institute just established to conduct various research activities on economic, political and social development by recruiting first-rate researchers at home and abroad. This is important, because we are trying to deal with poverty not by welfare or charity, but rather by expanding economic opportunities and accelerating economic growth. For that purpose, serious research is necessary to find long-term solutions, not purely from the academic viewpoint, but from the comprehensive standpoint for combined effects on developing nations, especially in the African region, as extensively discussed at the TICAD summit meetings recently held in Yokohama. However, we have just started and yet to decide on details of this new institute.
New JICA has its renewed mission with three mottos, which I would call “three Ss.” First, “scaling up” of our activities with our total budget over $10 billion dollars, making us the world’s largest bilateral development assistance agency. Accordingly, various assistance activities can and should be expanded, say, from simple projects to more comprehensive programs. Second, “speeding up” of our operations. The world is not waiting for all of us to be ready to move. In fact, JICA started out with very much of a headquarter-based office, but now more staff members are out to work in the field to scale up and speed up our operations. Third, “spreading out” of our activities in terms of recipient countries to be offered more economic and social opportunities and also in terms of partners such as the World Bank, the UNICEF, as well as business communities in various countries to achieve our objectives.
Ms. Ogata concluded her talk by asking the audience for help and support for the new merged organization, which seems extremely important for Japan to play its international role in terms of development assistance, as expected by other countries in the world. Whether New JICA can fulfill its commitment under the current political and economic conditions in Japan was the focus of the Q&A session, which followed Ms. Ogata’s presentation. Her answers were positive and forward-looking all along, and this was certainly one of the most impressive luncheon speeches at FCCJ in recent years.
On the front page, we summarizes what was discussed at our September seminar, where the alliance among newly emerging economies, such as Brazil, India and South Africa was focused on by two specialists, one from the Brazilian Embassy and the other from a Japanese trading company.